A flash sale is a discount or promotion offered by an ecommerce store for a short period of time.
A flash sale is a discount or promotion offered by an ecommerce store for a short period of time. The quantity is limited, which often means the discounts are higher or more significant than run-of-the-mill promotions. The time limit and limited availability entice consumers to buy on the spot - aka impulse buying.
A flash sale is a discount or promotion offered for a limited period of time. It allows merchants to sell a vast number of products at a large discount.
Flash sales require some preparation if you’re expecting a big increase in your checkouts. The exclusivity and urgency tap into shoppers’ FOMO, which encourages impulse buying.
Flash sales have one drawback, however. They can erode margins and attract bargain hunters with no intention of becoming loyal customers. In a worst-case scenario, failing to deliver on inventory, fulfillment, and shipping promises can destroy your reputation.
Flash sales are different from regular online sales in 3 specific ways:
Discounts and promotions are notably better than what your business usually offers. The time span of a flash sale is much shorter than your online store’s normal sale window. A limited selection of products are on sale, often combined with reduced stock availability.
Choose the right flash sale products
You may decide to hold a flash deal on your marquee product and be done with it in two to three hours, without giving it much thought. This might work well and be the only option for an ecommerce company with a skinny catalog of SKUs.
If your flash sale is to attract new customers
Flash-sell excess high-margin seasonal inventory to move it quickly and reduce accounting costs.Start a relationship or poach a competitor’s customer by flash-selling popular, low-margin merchandise.Hold a “secret” and ongoing sale for new customers, promoted through your confirmation email.
If your flash sale is aimed at existing customers:
Select items based on high traffic or low purchase volumes. Flash-sell items only to segments that have expressed some interest in them in the past (visited product page, clicked on an ad, etc.).Hold a “secret” and ongoing sale for existing customers, promoted through abandoned-cart emails.
A carefully planned launch can improve your flash sale’s success. The earlier you promote it, the more you’ll keep people interested and on the lookout for your event.
Promoting your sale early also helps build traction for it. You can grow an SMS and email list, then create countdown messages leading up to the sale. Or publish a series of social media posts to improve your reach and sales visibility.
“It’s crucial to make the sale worth all of the buzz,” says Katie-Jay Simmons, retail expert for samll business. “Offer deep discounts and rare savings during flash sales to stay competitive and promote word-of-mouth marketing. There are a number of blogs, sites, and popular social media accounts that keep track of worthy flash sales—so make it your goal to be featured.”
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Email: bdfound24@gmail.com
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